Social media is the voice of your brand and the key to a successful page is that you have a Facebook community manager along with a plan. It is quite crucial to building a strategy to increase your fan base. It is further followed by page customization to build brand awareness and promotional opportunities.
You need to consider a lot to grow a successful Facebook page and the reward will be loyal fans, increased revenue, and brand exposure. To streamlines, the resources and time, hire Facebook community managers and add them to your Facebook business account.
Table Of Content
- Who is the Facebook community manager?
- How to choose a Facebook community manager?
- Responsibilities of Facebook community managers
- Final thoughts
Who Is The Facebook Community Manager?
The Facebook community manager is the assigned admin of the page who is responsible for managing the page. The community manager also ensures the smooth processes for social media. If you have multiple page admins, the Facebook community manager is responsible to manage them as well.
How To Choose A Facebook Community Manager?
You need to look for the proper talent to meet your social business needs. There are many people and organizations out there and they claim their expertise regarding their skills. But, you need to measure the proper skills first before hiring one.
Few are some of the tips to choose the Facebook certified community manager:
Before you hire the community manager, make sure to check their personality because that is the person that will represent your brand. Make sure that their personality is good enough so that it can suit your audience. The most common traits are natural communicator, good listener, problem solver, enjoys people, highly professional, and positive attitude and enthusiasm.
Question About Your Audience
You must have a plan regarding your audience so you can ask the question while interviewing if the community manager is OK to connect with your audience. Also, ask them what they are going to do in order to expand your audience. It is one of the most important things as Facebook Marketing is all about connecting and building relationships with real people. Choose the one who can be the great representative of your brand or company.
Interview Multiple Clients
Make sure to interview at least 3 to 5 clients before you finally hire one. When you interview more people, you get to know how people are working and what strategies they use to promote brands and services online. Also, you will be able to know new things that are circulating in the market because every person has some kind of knowledge. After interviewing more than 1 person you will be able to select the best of them. Another option is to dig inside your circle and your communities as sometimes we have the best talent around and we are not aware of it.
Evaluate Their Skills
You need to hire a person with the right skill and marketing background. You can check their portfolio to evaluate their skills or ask them to solve a problem. One of the best ways to evaluate the skills of a community manager is by asking them to show anything that shows their enthusiasm. The following skills set is essential to hire a Facebook community manager.
- Social media savvy
- Quick thinker and decision-maker
- Infallibly committed to helping people in social channels
- Multitasking ability
- Understands online marketing
- Expert in making brand recognition strategies
- Solid understanding of the up and downs of social networking
Note: While evaluating their portfolio, ask them to tell you about what project makes them the proudest.
Responsibilities Of Facebook Community Managers
Followings are the responsibilities of Facebook community managers:
- Set and implement social media and communication strategies and campaigns
- Monitor each and everything and review customers behavior
- Participate in different events to boost brand awareness and authority
- Coordinate with different persons like Marketing head, PR resources, and communications teams for brand reliability.
- Collaborate with Sales departments to stay updated on new products and their features
- Provide engaging multimedia like text, images, and video content for social media accounts
- Respond to comments and customer queries asap
- Familiar with the changing trends of social media.
We hope that you enjoyed our guide and it solves all your confusion to hire a Facebook community manager. After finding the right fit for your company, provide them access to your social media pages and you are ready to go. In addition to that, keep your community manager evangelizing your company in their circles to experience a better future.
In case you are looking for certified community managers, we recommend you choose BPOXperts. They are experts in this domain and you don’t have to worry about your business growth as they will manage all your social media accounts professionally.